Sorry to mention the C-word, but for many people the half-term holidays, Halloween, the clocks going back…any of these signal the start of the festive season countdown. If you run a product business with a final quarter bias, then you’ll have been in Christmas mode for months. But whatever kind of business you run, […]
What are your valuable gems of hidden content?
As part of my presentation on how not to work with bloggers, I also talked about three kinds of things that bloggers would want to hear from you about. The most surprising thing to food and drink producers was that their processes, their day to day business, could be fascinating content to the right […]
10 Ways Not to Work with Bloggers
In mid-September, I had a great day at “Shout All About It”, a fantastic free event for members of the Food & Drink Forum in the East Midlands. As the title might suggest, the day was about getting the story of your brand and product out there. I’d been invited to speak about working […]
Taking a short break
I’m taking a couple of weeks off from posting here. I am in the middle of relocating, so seem to have spent most of my time surrounded by packing boxes, bubble wrap and tape. I’m enjoying the prospect of downsizing, not just my home but also all the things that we keep in our […]
What can your content plan learn from a sourdough starter?
It’s Sourdough September, not to mention it was bread week on Great British Bake off (we’re huge fans here). So, just for fun, but with some serious thoughts behind it, here’s why producing and working with content to drive your business is like a sourdough starter. Maybe grab some toast, and a cup of […]