Today is World Quality Day, which might bring to mind lots of European directives or checklists. And your product or service might well have all kinds of quality standards that you have to comply with. It probably takes up a lot of time to ensure that you keep those high standards. When it comes to […]
Bringing the spirit of punk to your content
Today is Punk for a Day Day. Punk, the great distruptor of music in the 1970s. A spirit of rebellion, doing away with the technically excellent sound of the the musicians before them. Counter culture. Revolutionary. Disruptive. Isn’t that what you need in your content today? So, what if you were more punk? What […]
Think you know what the S in USP stands for? Maybe, maybe not.
Marketing does like its jargon. I suppose most industries do, but I’m not really big on nuclear physics so I can’t comment on their jargon. Some language crosses out of industries and into more everyday language. Now, if you’re in the US, then USP might well stand for US Pharmacopeia, as you see it […]
Three things to cover in every blog post about your product or service
Congratulations! You’ve got a new product launching. Or perhaps an additional service. Time to get out the starting blocks. Whatever it is, you’ll want to tell people about it. You’ll be completely over-excited about it and probably have reams and reams of things you want to say about it. You’ve worked on this for months, […]
My best tool for engaging content in 2019
Today is Improve Your Office Day, and I wanted to share the one thing that I rely on for content throughout the year. In fact, so much so, that next year I am thinking of getting two. Now, we’re not talking about the latest laptop from Apple or a new digital camera. It’s not a […]