It might be Monday, but it’s National Cake Week and International Coffee Day, which is a pretty good way to start the week. Now, you might be thinking that these days and weeks are pointless. And, done badly, they are. You might also think that they’re irrelevant to you and your business. And, done […]
Enjoying late sunshine in Monza
Apologies, no post today as I’ll be on my way back from enjoying a few days in Monza. One of my favourite places, completely under-rated, and under-visited, which means it’s also quite unspoilt (as long as you avoid the weekend of the Grand Prix). If you ever fancy a quick trip away to enjoy […]
How small businesses beat big ones at storytelling
I intrigued, puzzled and bemused at a story last week about Estee Lauder creating “micro-storytelling” as a new strategy. Heralded as something new, it means they are going to stop telling just one story and tell a few smaller ones. Hmm. That doesn’t sound that new to me. But it probably is very new to […]
What’s the value of gratitude to your business?
Tomorrow is World Gratitude Day. For many of us, it just being a Friday is a reason to be grateful. Being thankful is an amazing thing for making people feel noticed, appreciated and valued. Just think of how the opposite makes you feel. If you’ve got teenagers, you might be used to this scenario, […]
99 Days to Christmas: time to finally get your content sorted
If you’re in food and drink related businesses, you probably don’t need me to tell you we’re in the run into Christmas trading period. New products and menus have been created. Production schedules have been created, possibly already underway. Orders from retailers have been received and planned for. If you’re a restaurant then Christmas […]