Original thinking is something lots of people think is just the remit of a very clever through. Steve Jobs. Elon Musk. Colonel Sanders. I had some time on the train to London recently and downloaded a few TED talks to watch. These three gave me something different to think about. Here’s why I’d watch […]
Why you need to write a content marketing strategy, even as a small business
Content marketing strategy can sound like one of those intimidating things. Bear in mind, there are very few businesses, particularly successful ones, that don’t have a plan for what they do. The most successful ones have a clear view on why they’re in business, as well as how they do the “what” of their […]
A call to support a business and a community
I’ve bumped my planned post for today because sometimes things won’t wait. This is an ask to support a business, which is part of a great community. And if you wanted to go all out, head to this town and support more businesses there. The callout came from Louise at Brassica Mercantile in Beaminster. […]
What is content marketing and why do you need it as a small business
There are so many things on a small business owner’s to-do list, all of the time. Quite often there’ll be an entry that reads “do content marketing”. They’re just not sure why, and so it gets put off. Apparently, everyone’s doing it, so they are pretty sure they should be too. Except there’s a […]
Sorry, this is not the post you are looking for
This post is about the fine art of saying sorry, of fessing up to your mistakes. It is not about when search results end up directing you to some random content (although we’ve all been there too). I’m saying sorry because I had a very different post in prep for today. Until I […]