Today is International Town Criers Day. They were the social media of their day, the fastest way to get messages spread around the country. They delivered important messages, messages from the king and government. They also read out the reasons for hanging someone at their execution, but that’s been somewhat glossed over! What can […]
From Bluebird Tea to Bird & Blend: brewing up a rebranding [Interview]
Imagine creating a successful business, going from small food festivals to owning seven stores, a successful e-commerce site and seven stores on the High Street. You’ve become a brand that people love and recognise. And then you rebrand it. Definitely a brave move, but one that the team at Bird & Blend have pulled […]
What are the best titles for blog posts (that customers will truly value)?
The headline, the blog post title, the email subject line. How often do you get no further than those things? In fact, I might be in trouble here, because you might not have actually got this far. If you are still reading, then the first hook worked. This time. A health warning […]
What happens to your blog when you need a holiday?
When this post goes live, I’ll just about be on my way back from the airport. Not that I’ve been away, just dropping off my teenager to start her adventures on a trip to the US. But it’s coming into holiday season, which always raises the question, what to do with your blog and […]
Why you should hire a photographer who plays with fire
They say a picture counts for a thousand words. So, if you’re going to use photos, then best make them good ones. In fact bad photos will really not cut it anymore. Everyone is used to a much more sophisticated level of visuals, so you’ve got to really think about the quality of what […]