If you’ve ever taken a product off a shelf in the supermarket, and then been accosted by someone other than security asking you, politely, to put it back, then you’ve possibly run into Tessa Stuart running one of her in-store research sessions. I featured her best selling book “Packed” in one of my Bank […]
Books on branding, stories and moments for your Bank Holiday reading list
The Bank Holidays seem to have come thick and fast this year, which I am not complaining about. Given the run of fine weather here in the UK then I guess small businesses will split into at least two camps. There will be those where this is going to be an incredibly busy day, […]
Why blogging for business is hard
There are two big challenges for blogging for your business: Getting started Keeping going I’ve covered the getting started part, the coming up with ideas part. Maybe you’ve had a really good run, you’ve got a good regular posting schedule going. Your customers find your posts valuable, they comment on them and share them. […]
What opportunities lie beyond the GDPR deadline for small businesses?
Ok, I know. We’re all pretty sick of GDPR, and that’s just the emails coming into our own inboxes. Hopefully, you’ve got everything sorted for your business, and you’re probably heaving a small sigh of relief. But, as with most things when you run a small business, the GDPR deadline is not the end. […]
To Royal wedding or not to Royal wedding?
I know some people will not be aware that there’s a bigger than your average wedding on this weekend. I don’t think we’re ever going back to the kind of community celebrations that I recall from Charles and Diana’s wedding, or the Silver Jubilee. But what about as a business? What’s the approach you’ll […]