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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Helen

Admitting when you got it wrong

By Helen

flowers-bursting-through-the-wall

Very few of us get it right all the time. Most of us don’t mean to get it wrong. I mean, doing a few star jumps is a good way of warming up. It’s just with the current situation with price rises imminent and families struggling it feels tone-deaf. How do you know if you’ve […]

What’s not new in content but still important?

By Helen

Image shows old payphone keyboard to illustrate what's not new in content

It’s that time of year when there are lots of lists about what’s new in content. It might be about the kinds of content you produce, where you put it, or the latest bits of technology you absolutely must have to make your content grab eyeballs. This is not about those things. We can sometimes […]

What’s the best learnings you’re taking from 2021?

By Helen

what-are-your-learnings-from-2021

Annual reviews were one of the most loathed things when I worked for Boots. I was never sure who really got anything from it, what the learnings were. It surely generated a whole industry of paperwork and meetings. But looking back at a year can be many things when you run a small business. Enlightening, […]

Why I hate those “453 things for your to-do list in 2022” type of posts

By Helen

Image shows an empty to-do list, sunglasses and a phone on a white table

If your inbox is anything like mine, then you’ll be inundated with posts telling you what you should be putting on your to-do list for next year. And they drive me nuts. Here’s why: A huge number of the items on the list this year were on last year’s list I’m all for recycling, but […]

What’s on your reading wishlist for Santa this year?

By Helen

What does Santa need to know is on your reading list this Christmas?

No surprise that as a writer I love books. I’ve written a few reading lists not to mention the tales of my tsundoku habit. As we head deep into the festive season, I thought I’d share what’s on my list to Santa and I’d love to hear what’s on yours. These are five on my […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

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