* I’ve been thinking a lot about rule breaking recently. Not in the break the law sense, but in the breaking the perceived wisdom sense. School rules Like in the way schools don’t like you to. Schools want you to go through their system, following the rules, doing it the way it’s done. Not rocking […]
What are the true icons of your business?
If you are a skincare or cosmetics fan of a certain age, that elusive thing of a “millenial”, then you’ll probably know what that photo is of. It’s an icon. To most people, it’ll look like a semi-transparent, pink bubble wrap wallet. If you’re in the know, then there were probably excited squeals. And […]
Why hire a freelance content writer or copywriter?
What’s the reaction when you tell people what you do for a living? If you’re a dentist, or a vet, or a doctor, then everyone gets that you did a large amount of training, so probably never try to tell you how to do your job. If you’re a programmer or a personal trainer then […]
Interview with Tessa Stuart, the shopper stalker
If you’ve ever taken a product off a shelf in the supermarket, and then been accosted by someone other than security asking you, politely, to put it back, then you’ve possibly run into Tessa Stuart running one of her in-store research sessions. I featured her best selling book “Packed” in one of my Bank […]
Books on branding, stories and moments for your Bank Holiday reading list
The Bank Holidays seem to have come thick and fast this year, which I am not complaining about. Given the run of fine weather here in the UK then I guess small businesses will split into at least two camps. There will be those where this is going to be an incredibly busy day, […]