There are two big challenges for blogging for your business: Getting started Keeping going I’ve covered the getting started part, the coming up with ideas part. Maybe you’ve had a really good run, you’ve got a good regular posting schedule going. Your customers find your posts valuable, they comment on them and share them. […]
What opportunities lie beyond the GDPR deadline for small businesses?
Ok, I know. We’re all pretty sick of GDPR, and that’s just the emails coming into our own inboxes. Hopefully, you’ve got everything sorted for your business, and you’re probably heaving a small sigh of relief. But, as with most things when you run a small business, the GDPR deadline is not the end. […]
To Royal wedding or not to Royal wedding?
I know some people will not be aware that there’s a bigger than your average wedding on this weekend. I don’t think we’re ever going back to the kind of community celebrations that I recall from Charles and Diana’s wedding, or the Silver Jubilee. But what about as a business? What’s the approach you’ll […]
What’s the real value of your story?
Every product or service comes with a story. Someone tells you the story; you tell yourself the story. The story is part of the justification, even to ourselves, of the price. The most beautiful bag in the world Years ago, a client sent me a thank you gift. The most beautiful […]
How to clean up your online act (and why you need to)
Today is actually Clean Up Your Room Day, so it felt like a good day to think about the space your business inhabits online. I’m not talking about getting rid of dodgy high school pictures on your Facebook page, but about the things that you skipped doing in the first place. Why should you […]