• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

  • Home
  • Telling your brand’s story
    • Brand story
    • Brand and Product Writing
    • Website Content
    • Blogs and newsletters
  • Working with me
    • Why work with me?
    • What can I do for your business?
    • What my clients say about working with me
    • My portfolio
    • Privacy Policy
  • The stories I’ve told
  • Blog
  • Let’s talk
  • Why work with me?
  • Show Search
Hide Search

How to clean up your online act (and why you need to)

By Helen

Tidying up your online act

 

Today is actually Clean Up Your Room Day, so it felt like a good day to think about the space your business inhabits online.

I’m not talking about getting rid of dodgy high school pictures on your Facebook page, but about the things that you skipped doing in the first place. Why should you do it? Two solid reasons: making things better for your customers and making things better for Google.

No prizes for guessing which is most important!

Here’s the things I’d be prioritising in your clean up:

Check for broken links

 

Broken links lead to dead ends

 

Broken links are frustrating, in terms of not being able to get where you wanted to go, and also the impression they give of quality, or lack of. This should be relatively easy to do, as there are plugins and websites that you can run your site through. I use Broken Link Checker, which emails when a link becomes broken. It’s quick to keep on top of, and simple. Why wouldn’t you do it?

 

Clean up your spelling and writing

 

All about the words and spelling

 

I know, I’m slightly obsessed with spelling and grammar. But then so are Google these days. And some of your customers will share my obsession as well. Again, it’s a potential measure of quality in their minds. Or it could just be that you’ve written some complete gobbledegook by accident or it’s full of jargon.

I covered how to check over your work in this post here. I am a big fan of Grammarly as a support, but there is nothing like good human proofreading.

 

Optimise your photos

 

Optimise your images for size and impact

 

There are two key things here. Have you optimised the size of your photos for fast loading? Sometimes if you upload something straight from the camera on your phone, or some online photo providers, then they’ll be full high resolution images. Great if someone wants to print them out, not so good for fast loading speeds. You should be able to check this by sorting your media library by size. If it’s in MB, you’ve got an issue!

The next step is making sure you’ve optimised the images for onpage SEO. Did you rename your image to something appropriate? If you’ve left them as something like IMG_006 then you’re missing out on the opportunity to boost your visibility with search engines. It’s not the only thing you want to do for search engine optimisation, but why miss out on the opportunity? Work through your most popular posts first.

 

Keep, redo, delete

 

Sometimes you have to be prepared to press delete

 

If your blog is over a year old, then it’s probably time to review your posts and make some hard decisions. As hard as it may seem, some posts have reached the end of their usefulness. And you probably need to make the call to delete them. When you’ve slaved over creating a post then it’s hard to think about deleting it. But this is business, don’t get sentimental now.

Some posts need updating, which might mean just updating some information within it, or rewriting 90% of it. If you want a good guide to this, then I really recommend Yoast (who I use for SEO) as they have great easy to read guides on all kinds of SEO subjects.

 

If you only did these four things then it’s a great start. A bit like tidying the house, just getting started is key. What will you do to clear up online?

Filed Under: General Tagged With: blog housekeeping

About Helen

Freelance writer for small & medium sized businesses, focused on food, drink, beauty and wellness businesses.

Reader Interactions

Comments

  1. Rosalind Bubb says

    at

    I think checking links (and in particular deep-links) would be useful. Thank you for prompting us with all of this!
    🙂

  2. Helen says

    at

    You’re welcome! I can’t claim to be whiter than white on this one but it’s quite key to keep on top of. Maybe it’s a bit like weeding, a bit done regularly is best!

Primary Sidebar

About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

Created by AI. Image shows a woman in a mustard coloured shirt sat at a desk, writing a strategy and working on a tablet. She's surrounded by documents and books, with illustrations of planets and star systems behind her.

Do you still not have a strategy?

Topics

  • Blogging for business
  • Brand Building
  • Brand Purpose
  • General
  • People and Views
  • Social Media

Copyright © 2016- 2024 Helen Tarver - Privacy Policy

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
SAVE & ACCEPT