“How did you get started?” As a founder of a business, you’d probably expect to be able to answer that question quite simply. But have you ever heard someone else tell your creation story? Or the story of your biggest success or failure? Your stories are as much a business asset as your product, your […]
brand stories
Purpose is your bouncer
That’s an image, isn’t it? Sending them packing. Telling them their name’s not on the list. Keeping people away from what you do. It sounds counter-intuitive, doesn’t it? Particularly as we look at the stories of the impending financial crisis on top of the crisis of lockdown. But what if keeping people out is the […]
What’s the difference between your brand story and your brand stories?
I’ve written a lot about your brand story, about creating it and making sure everyone involved in what you do understands it and truly gets it. Your brand story should sum up where your business came from, what you do, where you’re going and why you do it, without being the length of a […]