There are so many things on a small business owner’s to-do list, all of the time. Quite often there’ll be an entry that reads “do content marketing”. They’re just not sure why, and so it gets put off. Apparently, everyone’s doing it, so they are pretty sure they should be too. Except there’s a […]
content marketing
Which content marketing myths should a small business bust today?
Today is Unicorn Day, so it seems an appropriate day to talk about myths of content marketing. It’s amazing how quickly myths can crop up. Think about what a myth is. The dictionary definition is a traditional or legendary story, with or without a determinable basis of fact or a natural explanation. That last […]