For many smaller businesses, we don’t often think about marketing campaigns. We’re a bit more one post to the next, today’s Instagram image but not tomorrow’s. A marketing campaign is just a set of stories and activities that all run off the same idea. The best ones have a consumer truth at the heart of […]
small business marketing
What can your content plan learn from a sourdough starter?
It’s Sourdough September, not to mention it was bread week on Great British Bake off (we’re huge fans here). So, just for fun, but with some serious thoughts behind it, here’s why producing and working with content to drive your business is like a sourdough starter. Maybe grab some toast, and a cup of […]