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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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tone of voice

To swear, or not to swear, that is the f*!#ing question

By Helen

Image shows an older woman with sunglasses on flipping the middle finger

Swearing is not big, and it’s not clever. Swearing is only done by people with a very limited vocabulary. Yes, we’ve all heard our parents, our teachers, just about everybody say something like that at some point in time. I can still remember old ladies fainting in the aisles of Boots when French Connection changed […]

Eight simple steps to create your brand’s tone of voice

By Helen

Create a tone of voice that sounds like a person

“Don’t you take that tone with me, young lady.” “I really didn’t like his tone.” “Every time he opens his mouth, he just rubs me up the wrong way” We might think that getting wound up by someone’s tone is just about the way they say something, but it’s often the choice of words they’re […]

How consistent is your content (and why it matters)

By Helen

Be consistent everywhere you show up

The door opened, and the sound of laugher and good conversation spilled out onto the street. I’d waited nearly 20 years to eat at this restaurant again, and in the December tier 2 restrictions, it felt even more special. The kitchen at the back was in full swing, and the diners looked happy. And then […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

Created by AI. Image shows a woman in a mustard coloured shirt sat at a desk, writing a strategy and working on a tablet. She's surrounded by documents and books, with illustrations of planets and star systems behind her.

Do you still not have a strategy?

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