As small business owners, there are never enough hours in the day for the things you need to do today for your business. What about the things that it, and you, need for tomorrow? For me, reading, in whatever form you choose, is one of the ways of being able to fit in learning about new. It might be new ideas, new ways of doing things or just revisiting old ideas in new ways.
I think as we face the start of a new decade then seems like the perfect time to think about doing things a bit differently. Here’s my five choices for some catalytic ideas for the year ahead, but I’d love to know what would be on your list.
The Infinite Game by Simon Sinek
I think Simon was responsible for a significant shift in thinking for me. If you haven’t read Start With Why, then I’d highly recommend that one too.
The quote on the back of this new book is “We cannot choose the game. We cannot choose the rules. We can only choose how we play.” I think when you’re all in the same game, then how you play is what ultimately will make your business distinctive.
I, for one, cannot wait to read this.
The Kinfolk Entrepreneur by Nathan Williams
I think this one is business book meets coffee table book, given the beautiful photography of stylish people. They’re fascinating people and businesses. The sort of people that inspire, with amazing businesses and beautiful lifestyles to match. Even we need a little escapism, with a bit of learning thrown in.
It’s a beautiful book, I’d be very happy to be gifted this. I’d dig into it on a wet January day when everything looks a bit gloomy.
Company of One: Why Staying Small is the Next Big Thing by Paul Jarvis
Not all of us are after world domination. Let’s face it, as a one-woman copywriting business then I think world domination is highly unlikely. Not to mention quite undesirable.
I like the stance of something at odds with perceived wisdom. This is a book about avoiding growth, not normally something you see in a business plan. Of course, it’s not quite that simple, but it is about getting better, not bigger. I can definitely make that a goal for 2020. What about you?
Loonshots by Safi Bahcall
I’d read this just for the title. But it’s about the impact that the so-called crazy ideas can have on the world, and I’m all for boldness. The crazy ideas are the distinctive ones, the ones that probably have the best shot at longevity and customer loyalty.
It draws on the science of phase transitions, but don’t let that put you off. This is an intriguing way to go behind the reasons that some crazy ideas suddenly take off. Not to mention the reasons that groups can go from loving an idea to being set against it. I think this will be a thought-provoking read, and make those crazy ideas seem a little less so.
Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose
Maybe it’s to do with being the other side of 50, but I’m now all just for giving it a go. Why not? So I’m having this one to be a reminder and inspiration. I think as small business owners then the idea of getting comfortable with being uncomfortable is key. I think it’s particularly if you’ve spent a long time in corporate life, as I did.
So, I’m going to look forward to the roaring ’20s being uncomfortable but on my terms. What’s the breakthrough you’re hoping for?
What am I missing? I also had recommendations for Social Media for a New Age and Fun Inc, if you need some more. But I’d love to know what you’re reading or wishing for. Let’s hope you’re on Santa’s nice list and get what you’re hoping for.
