Mother’s Day in the UK is March 11th, so now is the time to really get your content ramped up. What are your plans?
If you’ve not got going yet, then here’s a few ideas that you can easily action over the next day or two.
The mothers in your business
Tell the stories of the women who are the mothers or like mothers to your business, and the people connected to your business. People love an inside view, to understand a bit more about what goes on in your world. And it shows that it’s not always about you, or the sell.
What are their stories? What’s unique about them? Think about how they’ve supported you in your business, particularly in the early days. How did they celebrate your successes, and kick you up the rear when you were feeling down or like giving up. Got to love some tough love from your mum. Tell people why they keep you grounded.
The best Mother’s Day gifts ever received
Again, this is about telling stories behind your story. Share your stories. What gifts have any of the mothers connected with your business really loved? It could be a thing or an experience.
Or you could take the humorous route and talk about the worst ones. I’d be listing the time I got a chipped mug and found out my daughter had got nits. That was a great Mother’s Day. Although certainly memorable. Just remember it’s great in a blog post to educate, to inspire, or to entertain. If you can do all three in one then great. Or just do one really well.
The mothers that inspire you
For this one, this might be mothers in the public eye that inspire you. They might be fictional characters or historical characters, not just famous women. Show your personality and values through the women you choose. They don’t have to be that well known; they just have to mean something to you.
Be authentic, choose women you really do admire. You don’t want to come a cropper getting into a conversation about the mothers you’ve chosen when you don’t really know that much about them.
Your product making Mother’s Day great
This one is obviously moving more towards a sell, but never be afraid to sell. You are in business after all. But for example, if you’re a food or drink brand, you might share new recipes to make for Mother’s Day. I’m a big gin lover, so being given gin, plus a recipe for a great cocktail and all the things I need to make it, well, that’s taking gift giving up a gear.
In this case, this is a Swift Resurrection, courtesy of Lilliput Dorset Gin, my house gin here. Your customers are not just giving one product; they’re giving an experience, stories to tell. That’s what makes Mother’s Day great.
Just four ideas that you could still get up and running with ahead of the big day. What’s been your most successful approach to Mother’s Day up till now? I’d love to know.