We’ve all heard about random days, like National Hot Pickle Day. Or Take Your Dachsund to the Theatre Day. Might have made that one up.
But when you create compelling content, focused on the right day, then there is the potential to have some real impact. So why do some days just not have any effect?
In putting together the 2020 UK Food & Drink Awareness Days Calendar, then I came across some key reasons on why you might have had mixed success. Hopefully the Calendar will help avoid some of those pitfalls. Here’s the ones I think are the biggest reasons why things might not have worked.
We’re not in the USA
This is quite key, as many of the online directories and websites are US based and focused. This is particularly true for food and drink focused events. For example, one of the big websites says today is Stuffing Day, but there seems to be no evidence that this is a thing.
There’s no organising body for Stuffing Day, and no use of the hashtag by anyone other than the same website since 2016.
Now you might hear days like this get mentioned on the radio for example. You can understand why. A researcher gets asked “what day is it tomorrow”, bangs the question into Google, and one of these directories will come up with an answer. And so it gets repeated.
What it’s unlikely to get is much traction. When a day is not linked to broader activity, with someone or a group behind it, then it’s not going to really make any impact. So, first and foremost for this calendar I was looking for UK awareness days with confirmed support behind them.
It’s not a day now
So, Stuffing Day might have been a big day at some point. But it’s been and gone in terms of support and activity. The only place it lives on is in the many online directories and websites.
It sort of limps on, and never really gets killed off as these directories just seem to roll the dates around one year after the next. That said, I also found that some of the paid services included days like this.
For the Awareness Days Calendar I’ve done for food and drink events, unless I could find a source for the day other than one of the directories then I haven’t featured it. If you’re going to put the effort into creating content then you want to be sure there’s going to be some momentum behind it.
Unless you want to reinvent Stuffing Day and get some energy into it, then make sure you’re only creating around days that have some life to them.
The dates are wrong
I’ll be honest, I was a bit surprised to find some of the paid services running the wrong dates for events. Generally, if an awareness week began on a Tuesday or Wednesday, then it needed double-checking.
What it seemed to mean too often was that the only part of the date that had been changed was the year. Which meant you could end up kicking off activity before or after the official event. Neither of which is good, because you’ll lose the potential for real impact.
In some cases even the organisers didn’t know the dates they were running events in 2020 (in spite of other sites having dates in for them). National Butcher’s Week and Clothing Poverty Awareness Day did not havconfirmed dates when I first contacted their organisers. Different online directories had dates for both events, which won’t be correct.
I would say check your sources before you plan activity. I tried to get at least two sources, or the organiser, before I added it to the calendar. I’ll also add updates during the year as things do get confirmed, or even created.
Download the 2020 Awareness Days Calendar today
If you want to get ahead on your planning for 2020, then you can download the Awareness Days Calendar now. You’ll find double checked, confirmed dates for awareness days, weeks and months for the UK. There’s also national events, trade fairs, exhibitions and shows. With a week per page, you can plan as little or as much as you like, and you’ll get the regular updates as well.
Click here to go to the download, and here’s to getting your planning underway.