Maybe after last week’s post, you’ve written 6 blog posts. Whatever the strategy and plan was, you’ve just written them. Maybe you made a whole load of TikTok videos for the first time. Just because it feels like in 2024 that should be part of your strategy. That’s not really a strategy, is it? There’s […]
Private: Blog
Is this the year of the comeback of blogging?
2024 has the feel of the end of Fatal Attraction. It’s not Glenn Close leaping out the bath but a comeback like a Biden/Trump election, a new strain of Coronavirus, Girls Aloud back out on tour. Not all of those things are necessarily bad news, but things we might have thought/hoped were consigned to the […]
If ChatGPT is so good, why is copy still so dull?
It’s the end of the first year since ChatGPT and other AI tools exploded and went mainstream. It was going to be the end of dull copy. For many small businesses, it seemed like the perfect answer. It was simple, and it was free. For some things, they’re brilliant tools. But not infallible. If you’ve […]
Lack of budget isn’t the reason your content sucks
Who’s winning the Christmas adverts this year? Well, for return on investment in terms of media coverage versus budget spend, you’d have to put Charlie’s Bar in Enniskillen pretty close to the top. In case you missed it this week, their Christmas “ad” on TikTok went live on Saturday. By Tuesday it had gained just […]
Beyond images: the hidden power of captions
As small business owners, we’ve mastered the art of visual storytelling. With videos and images dominating social media, we often underestimate the role of words. Here’s some of the reasons why captions can make or break our social media presence. Search beyond Google Google stopped being the only player in search a long time ago. […]