Did you make any new year resolutions on 6 April? I don’t think many of us did. But we all started a new tax year. The reason? Because aeons ago it was the start of the new year. It hasn’t been since about 1752. Yet we’ve stuck with it. For continuity. To avoid disrupting the […]
Private: Blog
What’s harder than starting something?
Starting is hard. Doing something for the first time is hard. It’s supposed to get easier after that. But the next toughest thing? Starting again. Particularly after a long break or absence, for whatever reason. Why so quiet? It’s been over a year since my last post. No big reason for not writing, but hundreds […]
Every business can make dreams come true
Everyone has dreams, from the mundane to the massive. Which is why every business has the ability to make someone’s dreams come true. Your content might just be one of the best ways to do that. What dreams can I possibly make come true? Look, people dream of all kinds of things. You will probably […]
Admitting when you got it wrong
Very few of us get it right all the time. Most of us don’t mean to get it wrong. I mean, doing a few star jumps is a good way of warming up. It’s just with the current situation with price rises imminent and families struggling it feels tone-deaf. How do you know if you’ve […]
What’s not new in content but still important?
It’s that time of year when there are lots of lists about what’s new in content. It might be about the kinds of content you produce, where you put it, or the latest bits of technology you absolutely must have to make your content grab eyeballs. This is not about those things. We can sometimes […]