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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Private: Blog

Squandering your story assets

08/10/2021 By Helen

Shows a person holding burning money. Don't squander your stories or it's like burning an asset.

Did you know they reckon a Banksy mural appearing on your building can nearly double the value of your property? And I’m sure there are towns on the east coast that have been enjoying a Banksy Bounce after his summer spraycation left us a number of new pieces. You’d presumably be pretty thrilled. You’d look […]

More tales from lockdown: part 2

01/10/2021 By Helen

empty-restuarant-tables-tell-a-tale-of-lockdown

It didn’t matter what kind of business you were: lockdown affected all of us. Whether you were newly established or got a few years under your belt, there were impacts and changes. All the small business owners I spoke to had different experiences of the lockdown (click here if you missed the first three). These […]

Small business owner stories from lockdown: part 1

24/09/2021 By Helen

Image shows an empty transport concourse. Entrepreneur tales from lockdown

On 27 September, it’ll be two years since a random group of strangers got together in a room at Cecil Sharp House in London, the home of British folk dancing. Not to dance, but to spend a day thinking about our businesses, or potential businesses, as freelancers and small business owners. A brilliant day led […]

Learning by accident

10/09/2021 By Helen

Image shows a small child in blue shorts outside a red school door. Learning is lifelong.

This week has that definite back to school feeling, even if you don’t have kids in the school system or aren’t in the formal education system yourself. I’ve learnt three things this week: What my car alarm sounds like That my car zapper actually has a key inside it How to fix the back door […]

Why storytelling will always be important to businesses

03/09/2021 By Helen

image shows text being typed on an old typewriter. It says once upon a time. Why storytelling is always important to businesses

What’s your favourite founder’s story? Could be Virgin, Innocent, Glossier…all businesses with great stories. Now, what about their best revenue numbers, or EBITDA? Why is that? Simple.   Your brain gets more excited by stories When you hear facts and data, then a few bits of your brain light up. If you’re fascinated by this […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

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