Annual reviews were one of the most loathed things when I worked for Boots. I was never sure who really got anything from it, what the learnings were. It surely generated a whole industry of paperwork and meetings. But looking back at a year can be many things when you run a small business. Enlightening, […]
Private: Blog
Why I hate those “453 things for your to-do list in 2022” type of posts
If your inbox is anything like mine, then you’ll be inundated with posts telling you what you should be putting on your to-do list for next year. And they drive me nuts. Here’s why: A huge number of the items on the list this year were on last year’s list I’m all for recycling, but […]
What’s on your reading wishlist for Santa this year?
No surprise that as a writer I love books. I’ve written a few reading lists not to mention the tales of my tsundoku habit. As we head deep into the festive season, I thought I’d share what’s on my list to Santa and I’d love to hear what’s on yours. These are five on my […]
Avoiding greenwash in your content
As COP26 draws to a close today there’s no doubt that environmental issues will be high on many agendas. But once the last delegates have headed home, the banners have been taken down and the cameras turned elsewhere, will people still be talking about this? What if doing the right thing for the climate becomes […]
Keeping it simple, not simplistic
You are an expert in what you do. You know every step of the process from idea to delivery. The whys, the where, the how as well as the what. You know the history of your business and the industry you’re in. You’ve got a great store of knowledge to tell amazing stories from. But […]