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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Private: Blog

The art of not thinking (and finding the answer)

13/08/2021 By Helen

Image shows a woman with a book open, staring at a phone screen and a laptop screen. The art of not thinking and the cult of busy.

There is an addiction to being busy, to accounting for every minute of our time. Corporate environments don’t help, where time at the desk certainly used to be the measure of effort and achievement. For anyone working in an industry where timesheets were the norm, then this would all be amplified. When your time is […]

It’s not just your image that needs a refresh

30/07/2021 By Helen

Image shows a pile of old cassettes

God, I love the ’80s. We had some of the greatest music of all time, music that I never grow tired of listening to. Not you, Chris de Burgh. Lady in Red can stay off every playlist of mine. And probably the less said about Joe Dolce and Black Lace the better. But generally, it […]

Why you can’t codify success

16/07/2021 By Helen

Image shows a man and a woman in a swimming pool in inflatable doughnut rings.

Big firms are obsessed with repeating previous successes, of doing it all over again and getting even bigger results next time. They talk a lot about how you codify success. But what if your biggest success is based on a fluke, a stroke of luck, being in the right place at the right time, or […]

What’s the catalyst in your founder story?

09/07/2021 By Helen

Image shows a skateboarder against a yellow wall. Your catalyst propels your story forward.

Imagine if the bad guys had never turned up in Die Hard. Or if the Empire hadn’t killed Luke’s aunt and uncle. Suppose Roxie Hart hadn’t shot her lover in Chicago. Sure, John might have rekindled his relationship with his wife. Luke might eventually have got off the farm. Roxie might have become famous. But […]

How varied is your reading list this summer?

25/06/2021 By Helen

I love a good pile of books, and my tsundoku habit has already been documented earlier this year. I’m currently reading Range by David Epstein, which is fascinating and is about taking a less specialised approach, being more generalist. So although I have a pile of copywriting and marketing books, I’m going broader, with some […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

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