What’s the smallest space your business owns? We’re often focused on the big spaces, the big things. The places where you can tell your story in huge letters or at great length. We agonise over what to put on billboards or the side of our delivery lorries. But the smallest space is the one your […]
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Collect your brand stories now for the future
“How did you get started?” As a founder of a business, you’d probably expect to be able to answer that question quite simply. But have you ever heard someone else tell your creation story? Or the story of your biggest success or failure? Your stories are as much a business asset as your product, your […]
How to prioritise content when you’re busy
It’s just over a year since I wrote 47 things to do when business is slow. We were all about to enter our first lockdown, and we had no idea what was ahead. For all kinds of businesses, things changed in a matter of moments. Thinking about how to prioritise content probably wasn’t top of […]
What to post on your blog when you don’t know what to write
The white screen. The flashing cursor. The looming deadline. The complete and utter lack of inspiration. We’ve all been there. Sometimes you are just completely out of good ideas, or you’ve left it to the last minute, and your brain has frozen. You just don’t know what to write. Bad content is worse than no […]
Telling a great story about your brand has never been more important
In October 2020, 6 million small businesses in the UK declared they were in a precarious position. This left 16 million jobs at risk. There were 190,000 retail jobs lost in the year from March 2020. It’s felt pretty gloomy. Good news is not all good news There are green shoots, with a stock market […]