Are you guilty of tsundoku? And are your tsundokus out of control? I’ll admit, I had no idea I was guilty of this! I’m doing the Story Skills Workshop with Bernadette Jiwa and Seth Godin, and this came up in one of the calls. Tsundoku means: The practice of buying a lot of books and […]
Private: Blog
Why an out of date blog is worse than no blog at all
What’s the date of the last post on your company blog? Perhaps you’ve got a regular rhythm, and your last post is in line with that. It doesn’t matter what that rhythm is, daily, weekly, monthly. It’s just whether you’re able to keep it up or not. You’re not alone if it’s been quite some […]
How can I write content? I’m not creative
I got this as a question at the end of a seminar I delivered for the Food & Drink Forum on creating compelling content. I think it’s a belief that many people carry around with them. Why is that? Were you told you weren’t in school? It’s amazing how many of us are hanging onto […]
What to talk about now “normal” is returning
Fingers crossed, but we appear to be on a road out of this, a route back to normality, to normal life. The vaccine makes it feel like a sustainable, one-way journey, unlikely the yo-yo in and out of the last year’s lockdown. Question though. Do you remember how to do normal? It’s been a while […]
Easter is almost here: 5 content ideas you can create today
Usually, I love Easter, because it feels like we’re into Spring proper by then. It’s usually anyone’s guess what the weather will be like and whether it will feel like Easter or Christmas. And of course in 2021 we have another lockdown Easter, although slightly less so than last year. Don’t let that hold you […]