We’re not talking about Google not understanding your question. Let’s face it, it’s getting smarter and smarter. It’s about the quality of the answers that work for you. Different people will want different answers. For the people we want to talk to, the people in our tribes, can we provide the answers they’re looking for […]
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How consistent is your content (and why it matters)
The door opened, and the sound of laugher and good conversation spilled out onto the street. I’d waited nearly 20 years to eat at this restaurant again, and in the December tier 2 restrictions, it felt even more special. The kitchen at the back was in full swing, and the diners looked happy. And then […]
Time for mindful reactivity, not planning
Up until about 8.03 pm on Monday, I had a different post planned for today. But that’s the thing at the moment; plans can turn on a moment’s notice. Restaurants suddenly finding they wouldn’t be open for New Year’s Eve, even though all the produce would have been in their larders. Schools finding on […]
What positives can you possibly take out of a year as universally bad as 2020?
The words to describe 2020 are overused. There can’t be many of us that won’t be pleased to see the back of it. Amongst all the terrible news, there were always parts to conversations during this year that provided a glimmer of something better. Like weak watery sunshine breaking through on a winter’s day, […]
How far ahead should you plan your content?
Come on, let’s admit it. Like many things, there’s the expectation, the intention, and then there’s the reality. And hands up, in the past I’ve been a massive fan of planning as much content as possible. But then this year happened. When the world gets turned upside down in a moment, plans have to change […]