I think we’re all done with hearing Shakespeare wrote King Lear and others during plague lockdowns. Or that Newton discovered gravity. For many of us, discovering where we’ve hidden the remote control is enough. Not to mention pretty crucial in lockdown. As small business owners, we had enough on our plates, to be honest, […]
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How random is your reading? Here’s why it’s important
Echo chambers are dangerous, but seductive. Look at how many people were surprised by different election results. Their echo chambers of media choice and social media led them to believe their own world view. Trust me, I’m guilty of this one too. Breaking out I loved this piece by Shane O’Leary, which is partly about […]
What do we talk about now? Five themes that might resonate with customers
This week sees another change to our “normal” lives. There’s a need and an attempt to persuade us all to get back to things we used to do, particularly shopping. In fact, with the news on the economy, then it’s being trumpeted as almost our duty to get shopping. But not everyone might be in […]
What will you be getting back to when we go back to normal?
I’m having enough of a challenge remembering what day it is. Yeah, I know, it’s Friday. And I normally post on a Thursday. But they keep throwing in these darned Bank Holidays. And things keep changing all the time. The only thing I think I know is that there is no going back to how […]
Are you being smart or wise? Why timing matters with your content.
Is there anyone who hasn’t noticed we’re in the middle of a pandemic? I mean, ok, there have been tales of solo sailors not having a clue until they tried to make it into port. But other than those people, surely no one has missed the news? Or missed the fact that there is mass […]