For many smaller businesses, we don’t often think about marketing campaigns. We’re a bit more one post to the next, today’s Instagram image but not tomorrow’s. A marketing campaign is just a set of stories and activities that all run off the same idea. The best ones have a consumer truth at the heart of […]
Don’t worry: your business definitely shouldn’t be on TikTok
Unless you’ve been living under the proverbial rock, there’s no way you can’t have heard of Tik Tok. If you’ve got kids under the age of 25 living under that rock with you, then you’ve definitely heard of it. You know video consumption is on the rise In fact, the stats on video consumption growth […]
What makes truly useful content?
We’re not talking about Google not understanding your question. Let’s face it, it’s getting smarter and smarter. It’s about the quality of the answers that work for you. Different people will want different answers. For the people we want to talk to, the people in our tribes, can we provide the answers they’re looking for […]
How consistent is your content (and why it matters)
The door opened, and the sound of laugher and good conversation spilled out onto the street. I’d waited nearly 20 years to eat at this restaurant again, and in the December tier 2 restrictions, it felt even more special. The kitchen at the back was in full swing, and the diners looked happy. And then […]
Time for mindful reactivity, not planning
Up until about 8.03 pm on Monday, I had a different post planned for today. But that’s the thing at the moment; plans can turn on a moment’s notice. Restaurants suddenly finding they wouldn’t be open for New Year’s Eve, even though all the produce would have been in their larders. Schools finding on […]