When was the last time you bought something without any recommendation, without doing any research? Or went to a play or restaurant without reading a review? Is there anything that doesn’t have two or three testimonials behind it these days? I think we’re in a world where every product or service has reviews written […]
A pork pie at a vegan banquet: fads, trends, cultural change & your content
Change is the constant in our lives. Which keeps things interesting, but slightly difficult from a business perspective. For example, think for a moment or two about the butchers and pork pie makers of the UK. In the past 12 months, one in eight Britons has now declared themselves vegan or vegetarian. A further […]
Do you trust me?
Do you believe in love at first sight? The thunderclap, coup de foudre?Those butterflies on steroids feelings in your stomach, and the absolute, unshakeable belief that you have met “the one”. Whatever it takes, that is your decision, and you are going to do everything to make it happen. Would you apply that to […]
Apologies to Jeffrey Bernard: Helen Tarver is unwell
I find myself indisposed this week, so apologise for the lack of post. Unlike Jeffrey, this is not caused by alcoholic excess (though I did learn which pub is best in Lyme Regis for a lock-in). However, I did have a fall at the weekend which has rather messed up writing anything much. And […]
Telling product stories through your packaging: food and drink
I wrote recently about which comes first, your packaging design or your copy. In case anyone thought that I don’t love what the designers do, I wanted to share some great example from a recent trip. These are things where I think the design really enhances the story behind the products and brand. See if […]