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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Helen

Why you need to do you

By Helen

Do You and Don't Add to the Fake News

  How can a word be both overused, and yet completely critical to a compelling brand story? That word is authentic. When there are ever more stories being told, you are connected to more people and yet people are not sure who, or what, to trust. If you’re told that the news is fake, the […]

Celebrating our working relationships

By Helen

Celebrating working relationships

This is not quite my usual Thursday kind of post. Though I imagine that I won’t be feeling quite my usual self today. With good reason though, as I am spending Wednesday night celebrating a 20 year working relationship. The working part is coming to an end as they retire, but hopefully not the relationship. […]

The secret power of small

By Helen

Just because it's small doesn't mean it's not got power

In a world that can seem to be obsessed by big, we can forget the power of small. And I think it’s a secret power, possibly even a superpower. Consider the switch in just two words, and the impact. Back in my corporate days, I worked for a lot of different  leaders. Quite often the […]

Time to get up to date: should you update your old blog posts?

By Helen

Do you have blog posts in need of an update?

  Some things in life are timeless: Judi Dench, It’s a Wonderful Life, the smell of fresh bread. Some things age well: good wine, Parmesan cheese, George Clooney. And some things just don’t have what it takes: milk beyond about three days, 1970s flares, George Hamilton. Most things that are timeless or age well probably […]

What to do about Brexit

By Helen

Which way will it go? And what's it got to do with content?

  I’ve held off writing this post, and debated whether to write it or not. That’s not because it’s a political post, more because the Brexit situation changes every day. By the time this is published, there will already have been at least one major vote on the matter this week, possibly two. By the […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

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