My favourite baristas weren’t necessarily the best ones. There was definitely no single-estate, single-origin coffee on offer. No trendy light fittings or furniture. In fact, the less said about the furniture, the better, but that wasn’t their fault. There was no latte art; the choice was takeaway cup or your own. Judgement free zone I’m […]
You might be the expert, but is it about you?
One of the great joys in my working life has always been about working with real experts in their field. Doesn’t matter what the expertise is in, there’s just something incredible about hearing from people who know their stuff. Except sometimes that expert voice isn’t appropriate. When people forget that the people they’re writing something […]
Why your content routine may not be working any more
Did you make any new year resolutions on 6 April? I don’t think many of us did. But we all started a new tax year. The reason? Because aeons ago it was the start of the new year. It hasn’t been since about 1752. Yet we’ve stuck with it. For continuity. To avoid disrupting the […]
What’s harder than starting something?
Starting is hard. Doing something for the first time is hard. It’s supposed to get easier after that. But the next toughest thing? Starting again. Particularly after a long break or absence, for whatever reason. Why so quiet? It’s been over a year since my last post. No big reason for not writing, but hundreds […]
Every business can make dreams come true
Everyone has dreams, from the mundane to the massive. Which is why every business has the ability to make someone’s dreams come true. Your content might just be one of the best ways to do that. What dreams can I possibly make come true? Look, people dream of all kinds of things. You will probably […]