As I’m sat at the table to write this, I’m wrapped up in a jumper for the first time in months (other than to combat over-active air-conditioning on occasion). There’ll be someone saying at some point that it’s the last Bank Holiday until Christmas (except for the very wise Scots). And there’s definitely a […]
Would you take the money or keep true to your brand?
What do you know about vodka? Really true, high-quality vodka. It apparently takes the best grain and good water. If you’re Smirnoff, it also involves triple distillation and filtering it ten times. Smirnoff has a proud Russian heritage. And it makes cider. With vodka. The story of Russian cider As far […]
What to do with the Content Catalyst newsletter to create original content for your readers
There’s a reason my newsletter is called the Content Catalyst. Coming up with new content for your business’ blog or Instagram or Twitter is not an easy task. Not month after month, week after week and day after day. Not saying it’s not worthwhile, but working out what to post all the time can sometimes […]
What are the surprising connections between an Edinburgh Fringe show and your small business?
I wrote the original version of this on my food blog, The Foodie Gift Hunter. I thought after 4 years, like many Fringe shows, it might be worth revisiting and give it a slightly different focus. You might think that the answer to the question is “not much”. But can you imagine ever saying […]
Why have you really stopped blogging for your business?
Hands up if your business has a blog? And hands up if you’ve updated in the past week? Or the past month? Or this year? Don’t be embarrassed if the answer is some point this year. You won’t be the only one. Over 15% say they post on an irregular basis, definitely less than […]