Every product or service comes with a story. Someone tells you the story; you tell yourself the story. The story is part of the justification, even to ourselves, of the price. The most beautiful bag in the world Years ago, a client sent me a thank you gift. The most beautiful […]
How to clean up your online act (and why you need to)
Today is actually Clean Up Your Room Day, so it felt like a good day to think about the space your business inhabits online. I’m not talking about getting rid of dodgy high school pictures on your Facebook page, but about the things that you skipped doing in the first place. Why should you […]
Inspiring books for Bank Holiday reading on brand building and business growth
It looks like we have some more sunny days ahead, which is just the best feeling. Many small business owners won’t get to enjoy a full day in the sunshine, or larks on the beach, or other high jinks. And those of you that are off may still have something business related you want […]
How your business story can be just like Star Wars
The Odeon, Barnsley. 1978. The whole audience is on its feet, clapping and cheering as our heroes collect their reward. Probably the first, and last time, I’ve seen such a unanimous, strong reaction to a film. Star Wars. It was all so new and thrilling and unexpected. And yet the story arc […]
Proofreading for quality (and avoiding red faces)
Look, we all have off days. We all have days when our blogging plan goes out the window, or the time we wanted to spend on a post has just disappeared. And you just need to get it out there. So you push “publish” and get on with your day. Along with your typos. […]