Today is Unicorn Day, so it seems an appropriate day to talk about myths of content marketing. It’s amazing how quickly myths can crop up. Think about what a myth is. The dictionary definition is a traditional or legendary story, with or without a determinable basis of fact or a natural explanation. That last […]
Will you go for broke today?
Today is Go For Broke Day, a day that’s about giving something everything you’ve got. If you’re running a small business, then you’ll probably recognise that feeling. It’s your livelihood and probably takes up more time than any job in the corporate world ever did. What about your content? Do you go for broke […]
Inspiring reading for Bank Holiday Monday and beyond
You may or may not be working today. Particularly if you work for yourself, then I think the concept of the working week is somewhat fluid. But I do think it’s vital to try and carve out some time both to rest and also to continue to learn new stuff. So just in […]
How not to run out of ideas for your blog
Writing a blog for a small business is quite a commitment, particularly on top of everything else you need to do. If you’ve got into a blogging rhythm and are putting out high-quality content that gets great engagement and converts to sales, then you are really right up there. I see businesses start and stop […]
Writing a blog post without it taking all day
You run a business. There’s always something to do. And now you’ve decided to start a blog. Wow, you know how to ramp up the demands on your time! But that has to mean that you’ve thought about the value a blog can add to your online marketing activity. The increased traffic to your […]