Cute kittens. Celebrities not ageing well. Aliens in Area 51. We’ve all seen them, there’s pictures like this all over the web. And then there’s the headlines: 5 shocking facts about Brad and Angelina’s relationship Man found in jungle after 40 years stuns police Why this £39 box has supermarkets worried Which all count as […]
Don’t sell to me, solve something for me: how to create content people love
You’re in business, therefore you have something to sell. So everything you do is about the sell, right? Wrong. You might get to send a couple of sales pitches to customers, and get a bit of their attention. But when all they see from you are bits of content just pushing the hard sell, what […]
I know I should…I don’t have the time: solving the business conundrum
Two phrases that we say so often in life. I know I should go to the gym three times a week. I tell myself I don’t have time. And yet there’s time for chilling out. Which tells you more about my priorities probably, rather than my lack of time. The same applies to blogging and […]
The story of my business? What story? – How to make your brand stand out through storytelling
Really? Are you sure there’s not a story? There wasn’t a moment when the idea for your business struck you? Or when you knew you’d had enough of the regular 9 to 5? It doesn’t have to be epic. Not everyone is Richard Branson or Anita Roddick, but every business does have a story. Does […]
Why the (blogging) field of dreams does not exist (or why you have to work hard to tell your story)
Build it and they will come. I know, it was a lovely sentiment, and a reasonable film. Well, compared to Water World for sure. Would be lovely, but it really only does happen in the movies. As fascinating as every word you write as you set about blogging for your business is, there aren’t that […]