There are many things you might think you need to think about as you put content out into the wider world: An attention grabbing headline (but not too much like click bait). Amazing images. The right SEO techniques. Great design. All important, but not the most important. So, it’s all about the writing, […]
Dorset Moonshine – a quick plug and some thank yous
I just wanted to share the launch of Dorset Moonshine, a book I’ve contributed a piece to, particularly for those of you who enjoy a good cocktail. Or two. The book was created by Dorset based photographer, Richard Budd. I love the fact that the stories developed quite organically, with one bartender recommending the […]
What’s your plan for Christmas? 5 reasons to create your content calendar now
I know what some of you are thinking! It’s only June. It’s summer. Okay, it is summer even if we’ve got the heating on. But it’s definitely not Christmas time. Wrong! Now is just the time to be planning the last three months of the year. This is particularly true if you […]
When it’s time to bring in the professionals
When you’re a small business, particularly one starting out, you can be short of several key things: Time Money Experience It might be that you can overcome some of these shortages with things you might have in overabundance: Enthusiasm Sheer graft Naivety Just think about where these three things can get you. You’re full […]
Never mis-sell the asparagus: 3 valuable lessons for any business
It Imagine that your customers have been waiting for something since last spring. Imagine that you’ve spent time attracting the kind of customers who care about their food, about seasonality. Imagine how thrilled they might feel when the spring menu has a fabulous sounding dish on it. One that really heroes that key ingredient: asparagus. […]