In the spirit of Second Hand September, I thought it would be helpful to look at how you can reuse and recycle your content, which ultimately helps you reduce the amount of content you have to create completely from scratch. Reduce. Reuse. Recycle. Helpful for saving valuable resources, whether it’s plastic or your time. […]
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Marketing on a tiny budget: lessons from the Edinburgh Fringe
What do you do when you’re part of the largest arts festival in the world, with over 3,500 different shows with over 55,000 performances, and you’ve got little to no money to spend on marketing? I think the obvious answer is work damned hard, having spent a fantastic week at the Edinburgh Fringe, dashing between […]
How to write blog posts in a hurry
It’s summertime, and you’re either in the midst of your busiest season, or you’re trying to get some time off to recharge. It does mean that, unless you’re adopting radio silence on your activities, you’ll want to be efficient in creating content. Not rubbish content, but things that still have value for your readers. […]
What’s on your summer reading list?
As kids start getting angsty about all the back to school signs, who’s going to break it to them that we’re never done with learning? I’ve got some long train journies coming up so am busy looking for new to me books to pass the hours with, and stimulate some new ideas. Here’s what’s […]
What’s the difference between your brand story and your brand stories?
I’ve written a lot about your brand story, about creating it and making sure everyone involved in what you do understands it and truly gets it. Your brand story should sum up where your business came from, what you do, where you’re going and why you do it, without being the length of a […]