It’s summertime, and you’re either in the midst of your busiest season, or you’re trying to get some time off to recharge. It does mean that, unless you’re adopting radio silence on your activities, you’ll want to be efficient in creating content.
Not rubbish content, but things that still have value for your readers.
Here’s four ideas that would be relatively quick to put together, and still deliver something fascinating into people’s inboxes.
1. A roundup
For this, you’re pulling together fascinating content from around the web, and different formats. It could be from Instagram, from Pinterest or other blog posts. You can pick a theme, or it can just be things that have caught your eye.
Share why you’ve picked those things, remember to credit the original author or photographer, and make sure all the links are in place. A round up can be insightful into your thinking and way of doing things. It can also be quite visual, possibly a surprising change to your usual content.
As long as you are delivering value to your readers, then a change can be surprising in the best kind of way.
2. Share a tip, a checklist, a secret
Think about how to solve a problem for your customer, or how to help them get the best out of something in the shortest amount of time. These will be things that are second nature to you, but might make a small but significant improvement to a customer.
While hacks might be overused as a term, there are still people looking for them. We all are time-pressed, so help people do more in less time.
3. Do a best of
A bit like a round up, but this is the best of your content. If you’ve got lots of content, then it’s a good way to help people find the real gems in what you’ve created.
You can pull together your most popular posts, or perhaps a sequence of posts on a particular subject or activity. Give a brief outline of the key points in each post, or what it is that other people have valued about each post. You could share the questions a post generated.
4. Answer a question
Whatever your business or product is, there’ll be questions that come up on a regular basis. It probably means you know the answer to that question really well, which means writing the answer should come easily to you and demonstrate your expertise.
For example, people want to know what it might cost to hire a freelance writer, so I wrote a piece on the subject. It doesn’t give them the answer in pounds and pence, but gives them all the things they might want to consider and ask when talking to any freelance writer.
Four different types of post, all of which should be relatively quick for you to put together, but valuable to your readers. Get a couple of posts done, and then get on with enjoying the summer.
If you’ve got a favourite type of quick post that I’ve not covered here, then I’d love to know what you do?
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