Whether it’s a title, a subject line or an opening sentence in a social media post, they all share something in common. They’re often the bit that’s get written first, and never looked at again. Big mistake. Huge. In an age of limited attention spans and people just scan reading content, that first line is […]
blogging for small businesses
Is this the year of the comeback of blogging?
2024 has the feel of the end of Fatal Attraction. It’s not Glenn Close leaping out the bath but a comeback like a Biden/Trump election, a new strain of Coronavirus, Girls Aloud back out on tour. Not all of those things are necessarily bad news, but things we might have thought/hoped were consigned to the […]
If ChatGPT is so good, why is copy still so dull?
It’s the end of the first year since ChatGPT and other AI tools exploded and went mainstream. It was going to be the end of dull copy. For many small businesses, it seemed like the perfect answer. It was simple, and it was free. For some things, they’re brilliant tools. But not infallible. If you’ve […]
The two business damaging mistakes you’re going to make with ChatGPT
As a copywriter, you might expect me to warn you to stay away from ChatGPT. Far from it. I love ChatGPT. It’s a fantastic tool. But, like most tools, it only works when you use it properly. Most people won’t. What you’re going to ask ChatGPT to do As a small business owner, you’re probably […]
You can’t control or hack the algorithm
“You’re not in control of when you get wet when there are waves”. From the squeals a few minutes later, I guess the sea exerted its control and the two swimmers got a quicker dousing in cold water than they’d hoped for. But if you swim in the sea, then that’s the way the waves […]