Hands up if your business has a blog? And hands up if you’ve updated in the past week? Or the past month? Or this year? Don’t be embarrassed if the answer is some point this year. You won’t be the only one. Over 15% say they post on an irregular basis, definitely less than […]
blogging for small businesses
Why blogging for business is hard
There are two big challenges for blogging for your business: Getting started Keeping going I’ve covered the getting started part, the coming up with ideas part. Maybe you’ve had a really good run, you’ve got a good regular posting schedule going. Your customers find your posts valuable, they comment on them and share them. […]
How to create the right blogging habit for you
There are currently nearly 2.5 million blog posts published every day. That number increases every day. There are words everywhere. This doesn’t even include the 6,000 tweets a minute or Instagram captions. It might make you feel like you have to be putting words out more words. You might start panicking and start pushing […]
How not to run out of ideas for your blog
Writing a blog for a small business is quite a commitment, particularly on top of everything else you need to do. If you’ve got into a blogging rhythm and are putting out high-quality content that gets great engagement and converts to sales, then you are really right up there. I see businesses start and stop […]
Writing a blog post without it taking all day
You run a business. There’s always something to do. And now you’ve decided to start a blog. Wow, you know how to ramp up the demands on your time! But that has to mean that you’ve thought about the value a blog can add to your online marketing activity. The increased traffic to your […]