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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Blog

When it’s time to bring in the professionals

15/06/2017 By Helen

Finding the right professionals to call in

  When you’re a small business, particularly one starting out, you can be short of several key things: Time Money Experience It might be that you can overcome some of these shortages with things you might have in overabundance: Enthusiasm Sheer graft Naivety Just think about where these three things can get you. You’re full […]

Never mis-sell the asparagus: 3 valuable lessons for any business

15/05/2017 By Helen

What's the hero of your story?

It Imagine that your customers have been waiting for something since last spring. Imagine that you’ve spent time attracting the kind of customers who care about their food, about seasonality. Imagine how thrilled they might feel when the spring menu has a fabulous sounding dish on it. One that really heroes that key ingredient: asparagus. […]

Can Twitter build your brand?

02/05/2017 By Helen

Can Twitter build your brand? Not without some old fashioned leg work it can't

Anyone remember Twitter? It’s had more death knells than the death of blogging itself. But done well, it still can connect your brand to individuals in a very personal way, allowing you to respond with personality, with humour and with timeliness. Don’t underestimate the power of any of those things in building any kind of […]

Why should your business even have a blog?

03/04/2017 By Helen

When there are a million macaron bakers, how do you make sure you stand out?

  Do you know there are over 1 million entries on Google if you’re looking for a macaron baker in the UK? 1 million possible routes to find  a provider of delicious clouds of colourful tastiness. Where the heck do you start? Probably at the top. And it’s probably no coincidence that the top 3 […]

Will you always remember the legend of how your brand started?

28/03/2017 By Helen

I’ve just come back from a 10 year reunion of people I used to work with, people who created a phenomenon in the beauty world. I think it’s worthy of the name legend.  We did lots of reminiscing about the big event, as it changed things overnight. And you know what? Even as the team […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

What dreams will you make come true?

Every business can make dreams come true

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Admitting when you got it wrong

Image shows old payphone keyboard to illustrate what's not new in content

What’s not new in content but still important?

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