If you follow me on Instagram, you’ll have seen this photo recently. No, it’s not me with my gin collection. I work a couple of days a week at Ammonite in Lyme Regis, and it’s brilliant for so many reasons. Some of them gin related. Does this mean I’m a bad copywriter? Maybe some of […]
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Hormones make your content compelling
Toddlers screaming. Teenagers sulking. The menopausal amongst us being, well, menopausal. Those are the kinds of things we tend to think about when we think of hormones. Great stories need hormones You might never have thought about it before. But every piece of content, from Star Wars to Kim Kardashian’s sex tape, activates your hormones. […]
Even your smallest space is a story space
What’s the smallest space your business owns? We’re often focused on the big spaces, the big things. The places where you can tell your story in huge letters or at great length. We agonise over what to put on billboards or the side of our delivery lorries. But the smallest space is the one your […]
Collect your brand stories now for the future
“How did you get started?” As a founder of a business, you’d probably expect to be able to answer that question quite simply. But have you ever heard someone else tell your creation story? Or the story of your biggest success or failure? Your stories are as much a business asset as your product, your […]
How to prioritise content when you’re busy
It’s just over a year since I wrote 47 things to do when business is slow. We were all about to enter our first lockdown, and we had no idea what was ahead. For all kinds of businesses, things changed in a matter of moments. Thinking about how to prioritise content probably wasn’t top of […]