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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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Blogging for business

Why the details matter in your content and beyond

By Helen

It's all about the detail, in this case the spelling

  I’m pleased to see the back of September. Don’t get me wrong, in many ways it was a great month. I worked with some great clients on some fascinating work. I got to marvel at continual reinvention and building of a legacy with a trip to see Harry Potter and the Cursed Child. There […]

What’s your plan for Christmas? 5 reasons to create your content calendar now

By Helen

Christmas planning in July - what every business needs to be doing on the content front

  I know what some of you are thinking! It’s only June. It’s summer. Okay, it is summer even if we’ve got the heating on. But it’s definitely not Christmas time. Wrong!     Now is just the time to be planning the last three months of the year. This is particularly true if you […]

When it’s time to bring in the professionals

By Helen

Finding the right professionals to call in

  When you’re a small business, particularly one starting out, you can be short of several key things: Time Money Experience It might be that you can overcome some of these shortages with things you might have in overabundance: Enthusiasm Sheer graft Naivety Just think about where these three things can get you. You’re full […]

Why should your business even have a blog?

By Helen

When there are a million macaron bakers, how do you make sure you stand out?

  Do you know there are over 1 million entries on Google if you’re looking for a macaron baker in the UK? 1 million possible routes to find  a provider of delicious clouds of colourful tastiness. Where the heck do you start? Probably at the top. And it’s probably no coincidence that the top 3 […]

Content is more than pretty pictures or silly stories

By Helen

Why there's more to content than cute kittens and silly stories

Cute kittens. Celebrities not ageing well. Aliens in Area 51. We’ve all seen them, there’s pictures like this all over the web. And then there’s the headlines: 5 shocking facts about Brad and Angelina’s relationship Man found in jungle after 40 years stuns police Why this £39 box has supermarkets worried Which all count as […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

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