What’s the smallest space your business owns? We’re often focused on the big spaces, the big things. The places where you can tell your story in huge letters or at great length. We agonise over what to put on billboards or the side of our delivery lorries. But the smallest space is the one your […]
product copy
How to write product copy that makes people go “oh yes”
Product copy has many jobs to do, but also many ways to do it. At the sharp end, on the shelf in a retail store, it has to make people say “oh yes” and stick it in a basket. In about 0.75 seconds or less. At the other end of the spectrum, online space […]
Why product copy and product design deserve equal top billing
It’s very easy to get completely caught up in designing your first, or latest, product. It’s the bringing to life of your idea. Somehow it suddenly gets to feel real. With the designer, you agonise over colours, graphics and logos, textures, paper type, packaging type. Whether they’ve spelt your brand right. But all the […]