What’s your favourite founder’s story? Could be Virgin, Innocent, Glossier…all businesses with great stories. Now, what about their best revenue numbers, or EBITDA? Why is that? Simple. Your brain gets more excited by stories When you hear facts and data, then a few bits of your brain light up. If you’re fascinated by this […]
storytelling
Always speak in your own voice
Imagine you are a young brand, with a great story. You’re operating in an area of the market where there aren’t many authentic players. And you’re proud of your roots in Croydon, Your business has grown out of a barber shop; your focus is on “grooming for the black gent”. You’re young, ambitious, and […]