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Helen Tarver - Freelance Copywriter

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What to do about the football

By Helen

Image shows a person kicking a football on a beach at sunrise or sunset. What to write about when you don't do football.

Apparently there is a big football match on this evening.

In this household it’s a complete non-event. Not that I’m not patriotic, but I’ve never been into football. Apart from that brief period of being a season ticket holder at Crystal Palace. The things we do for “love”.

But that aside, what do you do as a business with your content when it appears the world around you is suddenly football-obsessed, even if you’re not? I think there are three routes.

Embrace it

Go ahead, throw yourself at it. Paint your face. Paint your business van. Live the highs and lows. Throw your pints in the air at the appropriate moment.

Be with the fans at every point they see content from you.

But just consider that there are two sides in football. And not everyone is on the same side.

Ignore it

Image shows three green figures doing say no evil, hear no evil, see no evil. Make like there is no football

Just carry on doing you. If the football has no relevance or resonance, then just pretend it’s not happening. There’ll be people, like me, with only a very vague awareness, who will just want to see you do what you always do.

Exclude it

Image shows a boxer dog appearing over the top of a gate. Not coming in here if you want to talk football.

There have to be some spaces that are safe retreats where there is no mention of the football. It’s not the same as ignoring it; you’re acknowledging it’s happening, but you’re saying to people, “not here”.

Your content becomes the space for chat about anything else other than the football game.

For example, you might hold a match tonight of English gin makers versus Scottish. Or vote on films based in Scotland versus films based in England (that’s easier than the gin question. Local Hero wins).

Anything except football.

No right or wrong answer

The good news is it’ll be over soon, I guess. Although it’ll be about time for the Olympics.

The event doesn’t matter, you can apply this to anything that’s likely to dominate the national conversation. Just don’t feel you have to join in.

I’m off to find Local Hero on streaming with a side of Conker gin. What approach are you taking?

Filed Under: Blogging for business Tagged With: content creation

About Helen

Freelance writer for small & medium sized businesses, focused on food, drink, beauty and wellness businesses.

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

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