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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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content creation

What makes truly useful content?

21/01/2021 By Helen Leave a Comment

break up content to help readers keep going

We’re not talking about Google not understanding your question. Let’s face it, it’s getting smarter and smarter. It’s about the quality of the answers that work for you. Different people will want different answers. For the people we want to talk to, the people in our tribes, can we provide the answers they’re looking for […]

Awareness Days are not effective on social media in 2020

19/11/2020 By Helen Leave a Comment

Caution. Are awareness days effective content in 2020?

  That’s quite the statement I know. But if you’ve been putting out social media content based around awareness days this year, then you might be surprised to know that for some businesses it can not only be neutral on their engagement levels but actually detrimental. That’s right. That content could be hurting how the […]

What do we talk about now? Five themes that might resonate with customers

18/06/2020 By Helen Leave a Comment

Give them the details they need

  This week sees another change to our “normal” lives. There’s a need and an attempt to persuade us all to get back to things we used to do, particularly shopping. In fact, with the news on the economy, then it’s being trumpeted as almost our duty to get shopping. But not everyone might be […]

How to keep talking to your customers in strange times

14/05/2020 By Helen Leave a Comment

It's okay not to be okay

  Just as we’ve all got used to this version of normal, then along comes a newer version. There’s really not much going on at the moment that’s business as usual. So what are you supposed to do when it comes to content? I’ve got three things it’s not okay to do, and three things […]

Make new resolutions for your content, today or any day

17/01/2019 By Helen Leave a Comment

What resolutions should you make for your content?

  Did you make any resolutions this year? Are they new ones or ones you’ve made before? And how’s it going? If you’re struggling, then don’t panic. Today is Ditch Your New Year’s Resolutions Day, as apparently it’s the day that most resolutions get broken. And that’s ok. Who wanted to eat kale every day […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

break up content to help readers keep going

What makes truly useful content?

Be consistent everywhere you show up

How consistent is your content (and why it matters)

Mindful reactivity beats planning when the world is turned upside down

Time for mindful reactivity, not planning

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