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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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content creation

If ChatGPT is so good, why is copy still so dull?

By Helen

AI generated image of hands of different skin tones. On first look they appear to be fine, but on closer inspection there's a hand with five fingers, odd shapes and lengths.

It’s the end of the first year since ChatGPT and other AI tools exploded and went mainstream. It was going to be the end of dull copy. For many small businesses, it seemed like the perfect answer. It was simple, and it was free. For some things, they’re brilliant tools. But not infallible. If you’ve […]

Why getting big results with content doesn’t have to be extinct

By Helen

Created by AI. Image shows imaginary dinosaurs under the water with shafts of sunlight breaking through.

“There’s nothing substantial left to find.” I couldn’t decide if this was someone who didn’t know a lot about paleontology, or was someone who just didn’t want to look for fossils on the beach. Either way, it was an excuse not to start. If there wasn’t going to be a big result, then they weren’t […]

The two business damaging mistakes you’re going to make with ChatGPT

By Helen

Image shows someone working on a black laptop with the homescreen of ChatGPT open on the screen

As a copywriter, you might expect me to warn you to stay away from ChatGPT. Far from it. I love ChatGPT. It’s a fantastic tool. But, like most tools, it only works when you use it properly. Most people won’t. What you’re going to ask ChatGPT to do As a small business owner, you’re probably […]

You can’t control or hack the algorithm

By Helen

“You’re not in control of when you get wet when there are waves”. From the squeals a few minutes later, I guess the sea exerted its control and the two swimmers got a quicker dousing in cold water than they’d hoped for. But if you swim in the sea, then that’s the way the waves […]

Why your content routine may not be working any more

By Helen

Image shows a champagne bottle with a popping cork and a lit sparkler

Did you make any new year resolutions on 6 April? I don’t think many of us did. But we all started a new tax year. The reason? Because aeons ago it was the start of the new year. It hasn’t been since about 1752. Yet we’ve stuck with it. For continuity. To avoid disrupting the […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

Created by AI. Image shows a woman in a mustard coloured shirt sat at a desk, writing a strategy and working on a tablet. She's surrounded by documents and books, with illustrations of planets and star systems behind her.

Do you still not have a strategy?

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