• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

  • Home
  • Telling your brand’s story
    • Brand story
    • Brand and Product Writing
    • Website Content
    • Blogs and newsletters
  • Working with me
    • Why work with me?
    • What can I do for your business?
    • What my clients say about working with me
    • Privacy Policy
  • The stories I’ve told
  • Blog
  • 2021 Awareness Days Calendar
  • Let’s talk
  • Why work with me?
  • Show Search
Hide Search

content creation

How can I write content? I’m not creative

26/03/2021 By Helen Leave a Comment

Image shows person working on a tablet with the word "creative" in a calligrapy type scrip

I got this as a question at the end of a seminar I delivered for the Food & Drink Forum on creating compelling content. I think it’s a belief that many people carry around with them. Why is that? Were you told you weren’t in school? It’s amazing how many of us are hanging onto […]

What to talk about now “normal” is returning

19/03/2021 By Helen Leave a Comment

Image shows a sunrise at the end of a tunnel, reflected in water

Fingers crossed, but we appear to be on a road out of this, a route back to normality, to normal life. The vaccine makes it feel like a sustainable, one-way journey, unlikely the yo-yo in and out of the last year’s lockdown. Question though. Do you remember how to do normal? It’s been a while […]

What makes truly useful content?

21/01/2021 By Helen Leave a Comment

break up content to help readers keep going

We’re not talking about Google not understanding your question. Let’s face it, it’s getting smarter and smarter. It’s about the quality of the answers that work for you. Different people will want different answers. For the people we want to talk to, the people in our tribes, can we provide the answers they’re looking for […]

Awareness Days are not effective on social media in 2020

19/11/2020 By Helen Leave a Comment

Caution. Are awareness days effective content in 2020?

  That’s quite the statement I know. But if you’ve been putting out social media content based around awareness days this year, then you might be surprised to know that for some businesses it can not only be neutral on their engagement levels but actually detrimental. That’s right. That content could be hurting how the […]

What do we talk about now? Five themes that might resonate with customers

18/06/2020 By Helen Leave a Comment

Give them the details they need

  This week sees another change to our “normal” lives. There’s a need and an attempt to persuade us all to get back to things we used to do, particularly shopping. In fact, with the news on the economy, then it’s being trumpeted as almost our duty to get shopping. But not everyone might be […]

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to Next Page »

Primary Sidebar

About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

The brands that survive will be the ones we care about.

Telling a great story about your brand has never been more important

Do you have tsundoku habit?Image shows lots of books arranged in a wall with gaps in between

Do you have an out of control tsundoku habit? I think I do!

Image shows inside an old empty building with one red chair in the middle

Why an out of date blog is worse than no blog at all

Topics

  • Blogging for business
  • Brand Building
  • Brand Purpose
  • General
  • People and Views
  • Social Media

Copyright © 2016- 2018 Helen Tarver - Privacy Policy

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

SAVE & ACCEPT