It’s the end of the first year since ChatGPT and other AI tools exploded and went mainstream. It was going to be the end of dull copy. For many small businesses, it seemed like the perfect answer. It was simple, and it was free. For some things, they’re brilliant tools. But not infallible. If you’ve […]
content creation
Why getting big results with content doesn’t have to be extinct
“There’s nothing substantial left to find.” I couldn’t decide if this was someone who didn’t know a lot about paleontology, or was someone who just didn’t want to look for fossils on the beach. Either way, it was an excuse not to start. If there wasn’t going to be a big result, then they weren’t […]
The two business damaging mistakes you’re going to make with ChatGPT
As a copywriter, you might expect me to warn you to stay away from ChatGPT. Far from it. I love ChatGPT. It’s a fantastic tool. But, like most tools, it only works when you use it properly. Most people won’t. What you’re going to ask ChatGPT to do As a small business owner, you’re probably […]
You can’t control or hack the algorithm
“You’re not in control of when you get wet when there are waves”. From the squeals a few minutes later, I guess the sea exerted its control and the two swimmers got a quicker dousing in cold water than they’d hoped for. But if you swim in the sea, then that’s the way the waves […]
Why your content routine may not be working any more
Did you make any new year resolutions on 6 April? I don’t think many of us did. But we all started a new tax year. The reason? Because aeons ago it was the start of the new year. It hasn’t been since about 1752. Yet we’ve stuck with it. For continuity. To avoid disrupting the […]