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Helen Tarver - Freelance Copywriter

Freelance copywriter & content writer: get a taste for copy with bite

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content creation

What to do about the football

By Helen

Image shows a person kicking a football on a beach at sunrise or sunset. What to write about when you don't do football.

Apparently there is a big football match on this evening. In this household it’s a complete non-event. Not that I’m not patriotic, but I’ve never been into football. Apart from that brief period of being a season ticket holder at Crystal Palace. The things we do for “love”. But that aside, what do you do […]

How to prioritise content when you’re busy

By Helen

Image shows a checklist of things to do. How do you prioritise content when you're busy.

It’s just over a year since I wrote 47 things to do when business is slow. We were all about to enter our first lockdown, and we had no idea what was ahead. For all kinds of businesses, things changed in a matter of moments. Thinking about how to prioritise content probably wasn’t top of […]

How can I write content? I’m not creative

By Helen

Image shows person working on a tablet with the word "creative" in a calligrapy type scrip

I got this as a question at the end of a seminar I delivered for the Food & Drink Forum on creating compelling content. I think it’s a belief that many people carry around with them. Why is that? Were you told you weren’t in school? It’s amazing how many of us are hanging onto […]

What to talk about now “normal” is returning

By Helen

Image shows a sunrise at the end of a tunnel, reflected in water

Fingers crossed, but we appear to be on a road out of this, a route back to normality, to normal life. The vaccine makes it feel like a sustainable, one-way journey, unlikely the yo-yo in and out of the last year’s lockdown. Question though. Do you remember how to do normal? It’s been a while […]

What makes truly useful content?

By Helen

break up content to help readers keep going

We’re not talking about Google not understanding your question. Let’s face it, it’s getting smarter and smarter. It’s about the quality of the answers that work for you. Different people will want different answers. For the people we want to talk to, the people in our tribes, can we provide the answers they’re looking for […]

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About Helen

I am a freelance writer for small and medium size businesses. Read More…

Latest Posts

Should your content get political? Do politics and business mix?

Should you get political with your content?

Don’t forget to go back and change the title

Created by AI. Image shows a woman in a mustard coloured shirt sat at a desk, writing a strategy and working on a tablet. She's surrounded by documents and books, with illustrations of planets and star systems behind her.

Do you still not have a strategy?

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