That’s quite the statement I know. But if you’ve been putting out social media content based around awareness days this year, then you might be surprised to know that for some businesses it can not only be neutral on their engagement levels but actually detrimental. That’s right. That content could be hurting how the […]
content creation
What do we talk about now? Five themes that might resonate with customers
This week sees another change to our “normal” lives. There’s a need and an attempt to persuade us all to get back to things we used to do, particularly shopping. In fact, with the news on the economy, then it’s being trumpeted as almost our duty to get shopping. But not everyone might be […]
How to keep talking to your customers in strange times
Just as we’ve all got used to this version of normal, then along comes a newer version. There’s really not much going on at the moment that’s business as usual. So what are you supposed to do when it comes to content? I’ve got three things it’s not okay to do, and three things […]
Make new resolutions for your content, today or any day
Did you make any resolutions this year? Are they new ones or ones you’ve made before? And how’s it going? If you’re struggling, then don’t panic. Today is Ditch Your New Year’s Resolutions Day, as apparently it’s the day that most resolutions get broken. And that’s ok. Who wanted to eat kale every day anyway? […]
Baking up great content for National Cake Week
It might be Monday, but it’s National Cake Week and International Coffee Day, which is a pretty good way to start the week. Now, you might be thinking that these days and weeks are pointless. And, done badly, they are. You might also think that they’re irrelevant to you and your business. And, done […]