The words to describe 2020 are overused. There can’t be many of us that won’t be pleased to see the back of it. Amongst all the terrible news, there were always parts to conversations during this year that provided a glimmer of something better. Like weak watery sunshine breaking through on a winter’s day, […]
How far ahead should you plan your content?
Come on, let’s admit it. Like many things, there’s the expectation, the intention, and then there’s the reality. And hands up, in the past I’ve been a massive fan of planning as much content as possible. But then this year happened. When the world gets turned upside down in a moment, plans have to change […]
Awareness Days are not effective on social media in 2020
That’s quite the statement I know. But if you’ve been putting out social media content based around awareness days this year, then you might be surprised to know that for some businesses it can not only be neutral on their engagement levels but actually detrimental. That’s right. That content could be hurting how the […]
Purpose is your bouncer
That’s an image, isn’t it? Sending them packing. Telling them their name’s not on the list. Keeping people away from what you do. It sounds counter-intuitive, doesn’t it? Particularly as we look at the stories of the impending financial crisis on top of the crisis of lockdown. But what if keeping people out is the […]
What’s on your business reading list this Bank Holiday?
What’s your relationship with reading been during lockdown? Getting lost between the covers or struggling to concentrate beyond page 4? Or a bit of a yo-yo between the two? I know I have been. Some weeks I’ve got through pages and pages, and other weeks I’ve read the news. That’s been enough to put […]