It’s that time of year. Lots of talk of clean slates, resolutions, doing it differently. There’ll be lists and lists of things to do and not do. Where to be, when to post, what to post. How to get more likes, more shares. Of course, I could write about those things, but I won’t. […]
Fat Face and the story of going against the Black Friday tide
I was in Newcastle last week, and en route to the university, this sign in the Fat Face window grabbed my attention: In fact, I walked past it, then walked back because I didn’t quite believe it. Given we’re in the full throes of Black Friday Week/Fortnight, I thought what a brave move […]
What are your New Year’s resolutions for your content?
I know. It’s the first of November, not the first of January. Which is why it’s the perfect time to make your resolutions for your content. Producing great content becomes easier with two things: time and practice. By taking the time now, you’ll reap the rewards all year. What’s that got to do […]
Why the details matter in your content and beyond
I’m pleased to see the back of September. Don’t get me wrong, in many ways it was a great month. I worked with some great clients on some fascinating work. I got to marvel at continual reinvention and building of a legacy with a trip to see Harry Potter and the Cursed Child. There […]
Six valuable lessons every business can learn from putting on an Edinburgh Fringe show
I wrote a piece on this theme for my food blog after my first Fringe visit 3 years ago. As it’s coming up to Fringe time of year (Happy 70th!) I think most of these lessons apply to any small business. Yes, you can learn from the performing arts sector even if you’re in […]