The white screen. The flashing cursor. The looming deadline. The complete and utter lack of inspiration. We’ve all been there. Sometimes you are just completely out of good ideas, or you’ve left it to the last minute, and your brain has frozen. You just don’t know what to write. Bad content is worse than no […]
Telling a great story about your brand has never been more important
In October 2020, 6 million small businesses in the UK declared they were in a precarious position. This left 16 million jobs at risk. There were 190,000 retail jobs lost in the year from March 2020. It’s felt pretty gloomy. Good news is not all good news There are green shoots, with a stock market […]
Do you have an out of control tsundoku habit? I think I do!
Are you guilty of tsundoku? And are your tsundokus out of control? I’ll admit, I had no idea I was guilty of this! I’m doing the Story Skills Workshop with Bernadette Jiwa and Seth Godin, and this came up in one of the calls. Tsundoku means: The practice of buying a lot of books and […]
Why an out of date blog is worse than no blog at all
What’s the date of the last post on your company blog? Perhaps you’ve got a regular rhythm, and your last post is in line with that. It doesn’t matter what that rhythm is, daily, weekly, monthly. It’s just whether you’re able to keep it up or not. You’re not alone if it’s been quite some […]
How can I write content? I’m not creative
I got this as a question at the end of a seminar I delivered for the Food & Drink Forum on creating compelling content. I think it’s a belief that many people carry around with them. Why is that? Were you told you weren’t in school? It’s amazing how many of us are hanging onto […]