World Book Day used to strike fear into my heart as a parent, usually as the school seemed to decide very last minute that the kids needed to go in fancy dress. Thankfully my kids are beyond that age now! And I think for many small businesses it’s a great day to drive some […]
Blogging for business
Always speak in your own voice
Imagine you are a young brand, with a great story. You’re operating in an area of the market where there aren’t many authentic players. And you’re proud of your roots in Croydon, Your business has grown out of a barber shop; your focus is on “grooming for the black gent”. You’re young, ambitious, and […]
What are the four simple things that make for great content?
It’s that time of year. Lots of talk of clean slates, resolutions, doing it differently. There’ll be lists and lists of things to do and not do. Where to be, when to post, what to post. How to get more likes, more shares. Of course, I could write about those things, but I won’t. […]
Fat Face and the story of going against the Black Friday tide
I was in Newcastle last week, and en route to the university, this sign in the Fat Face window grabbed my attention: In fact, I walked past it, then walked back because I didn’t quite believe it. Given we’re in the full throes of Black Friday Week/Fortnight, I thought what a brave move […]
What are your New Year’s resolutions for your content?
I know. It’s the first of November, not the first of January. Which is why it’s the perfect time to make your resolutions for your content. Producing great content becomes easier with two things: time and practice. By taking the time now, you’ll reap the rewards all year. What’s that got to do […]